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Understand your plastic footprint

Effective action to stop plastic pollution requires an understanding of how companies’ plastic footprints contribute to the issue at large. Without understanding the issue or knowing the measures to tackle, it will not be possible to evaluate and make the necessary changes to transition towards circular economy.

A recent study by WWF-Malaysia shows that majority of companies especially small and medium enterprises in Malaysia have zero to limited awareness about plastic pollution and how their companies’ plastic footprint contributes to this issue. Those who are aware, however do not have sufficient knowledge on action or initiatives that can be taken to tackle this issue.

Through our No Plastic in Nature initiative, we at WWF-Malaysia intend to help/empower local businesses to adapt their business models, practices and processes to be more resource-efficient by providing them with guidance and best practices to start the transition towards circular economy.

This plastic circularity self-assessment toolkit (developed by WWF-Malaysia) aims to support companies’ to understand their current performance and to guide them to take necessary steps to start their journey to transition towards plastic circularity.