The purpose of this study is to understand the recreational experience and satisfaction of tourist in selected nature-based tourism sites in Kota Kinabalu, Sabah. A mixedmethod approach incorporating quantitative data derived using Driver’s Recreation Experience Preference Scale, and qualitative data using Herzberg’s Critical Incident Technique were deployed.

Categories: Sosial, Sosioekonomi
Tags: Artikel Jurnal, Data Penerbitan, Terbuka