This research aimed to identify the levels of likelihood in home greening efforts in young generation. A questionnaire survey was implemented in Klang Valley, Malaysia to collect quantitative data through closed-ended questions from 88 young generation males and females residing in that region. Statistical analysis on the usable 85 responses showed that in general, participants were moderately likely to green their homes as the various measures to save the environment achieved reasonable high index values. Underlying structure of home greening efforts revealed 4 underlying dimensions: reduce usage, tap natural sources, adopt energy-efficient technologies, and use green products. This research provided an overview of current home greening efforts in young generation as a tool to promote more specific ways to save the environment while adding further insights to the literature on young generation in this era as consumers and citizens.

File Type: pdf
Categories: Sosial, Sosioekonomi
Tags: Artikel Jurnal, Data Penerbitan, Terbuka